YANA KRAFT

This is a brand about the exclusivity of products made from natural materials, about an individual approach to each of our clients and about the reasonable following of fashion trends.

ABOUT BRAND

YANA KRAFT creates unique attributes of outerwear: high-quality leather jackets, original and trendy fur coats, and much more. Also in the assortment of our brand there is always the very perfect pair of shoes: mink slippers, mules and ugg boots.

Our rapid development is based on:

Finding the best craftsmen;
Finding the best materials;
Finding the best equipment;
Continuous improvement.

A distinctive feature and the main principle of YANA KRAFT is the use of exclusively natural and high-quality materials.

Yana Kraft, the creator of the brand, draws inspiration and ideas from Parisian fashion shows, which she regularly attends in order to gain experience and bring something new, “zest” to our collections and integrate high fashion into each product separately.

It is extremely important for us, as well as for our valued customers!

At this stage, YANA KRAFT produces some of the best fur coats in Belarus and Russia! At the same time, the geography of demand for our brand is constantly increasing. Price, quality, soul invested in our products are the key to our success!

YANA KRAFT is about quality, comfort, self-love, exclusivity of natural products, sewn to order.

STORY

The history of the young and promising brand YANA KRAFT began in 2016, when the creator and designer Yana Kraft made her first exclusive product. The python skin jacket was the starting point. After the demand for leather products began to grow rapidly. The geography of orders increased, and YANA KRAFT products scattered all over the world. Not for nothing is the name of our creator KRAFT, which means “Strength” in German. The power of beauty, the power of aspiration and the power of energy are the strength of our brand!

The story began with just $500 invested in the first product, which was unique in nature. It was this event that gave incredible motivation to organize their own large-scale production and create exclusive items to order.

For several years of the existence of the brand, we have produced many unique products from natural materials. YANA KRAFT gradually became one of the best brands in the production of fur coats, jackets and other clothing items, which led the brand to a huge number of satisfied customers, and us to the desire to do even better and more exclusive.

PHILOSOPHY

“Every thing is energy created by hands and soul. It is extremely important for people to preserve their unique energy in order to remain happy. For this, the creation of absolutely every product is based on the philosophy of creation. The energy of a thing is your energy!”